Thursday, November 19, 2009

Are we the future?

For many years I have pondered the age old question: How the hell can I get my beer cold when I am not near a freezer? The question has plagued the greatest minds in history. I believe Plato once said "Death is not the worst that can happen to men. Warm beer is."* This quote is especially pertinent when you realize that he would not have even had a cooler in those days.
Yet even after the dawn of a new Millennium we were left sitting on the beds of trucks drinking Luke warm beer. Oscar Wilde said "I sometimes think that God in creating man somewhat overestimated his ability," and clearly he was talking about advancements in alcohol chilling processes. But he was proven wrong, alas, when the Tempra Technology company solved the problem once and for all. Yes, a self-chilling beer can was invented. Miller was even planning on using it.
Yet it is late 2009 and I must still suffer as the world continues to sell me cans of beer that cannot simply cool themselves. Perhaps it is the overwhelming cost that each of the one-time use only cans would cost that have slowed them down, but I believe it was Ralph Waldo Emerson (because it was) that said "a man is usually more careful of his money than he is of his principles." And is not that the problem? Are we not so afraid to pay for the one thing in all the world that can truly cure all of societies woes? Would not the world be better if it had the wealth of cold beer at its finger tips? We have sacrificed who we are, what we want, what we need, to save a few dollars on a case of beer. How have we as a society gotten to a point where the only thing that we have ever desired is available right now and we are too blind to see it?
"Beer is living proof that God loves us and wants us to be happy," Benjamin Franklin famously said. And he's right, because he's Benjamin Franklin, and he invented electricity. And if he had had a few more years he would have invented a self-cooling beer and he would have become our God, but he ran out of time, though it is true that it was his life long goal, ranking far above building a new country to design self cooling beer**. If he were alive today he'd be spinning in his grave knowing we aren't drinking from state of the art self-cooling cans. And he'd be right to.

"He was a wise man who invented beer." -Plato***

*This quote has been edited to suit my purposes
**This is not true
***Surprisingly, an actual quote

2 comments:

paul said...

If he were alive today... buried alive.

Moore said...

And an immortal, apparently.